The new Microsoft boxy logo

Microsoft embraces change after 25 years with its new company logo.

There’s really nothing new on the latest logo as it still possess the colors from its previous wavy logo, but now it became straightened-up into four-colored squares as part of Microsoft’s recent design direction.

Microsoft’s Jeffrey Meisner wrote on his blog:

“This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning”.

And while the unveiling of the new logo Thursday morning, graphic artists gave their insights. While some says the new logo is simple with its square design, others find it too boring.

Sagi Haviv, who designed logos for the Library of Congress and Armani Exchange, explains logo designers constantly struggle to create imagery that’s both simple and distinctive. Too much of one often means not enough of the other. In Microsoft’s case, he says it veers that while the new logo is definitely simple, it fails the distinctiveness test.

James Coulson, a designer who helped design the logo for the Syfy network with Proud Creative, has a different take and thinks Microsoft nailed it for being very logical progresion and more friendly. He thinks the new logo embodies the “new” Microsoft, especially with how the company’s rivalry with Apple — the traditional “design leader” among tech companies — is perceived.

Ultimately, the logo is just a detail in Microsoft’s bid to re-invent itself with Windows 8. The company is large, influential and known to almost everyone. The logo doesn’t necessarily have to be that distinctive, because the brand already is.

(Source: Mashable)

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